IFA – Campaign

The IFA in Berlin is the world’s largest consumer electronics fair. Wanna know about gadgets and trends? This is where you will get all the answers. That’s why the campaign centers around cheeky (and often context-related) questions around the technologies of the future. Only to be answered by the claim “Gehste zur IFA. Weisste Bescheid.” (“Go to IFA, and you’ll be in the know” with a touch of colloquialism and Berlin attitude).

And while technologies age quickly, the claim proved to be so on point that it was used for three consecutive years.